I’m Cassandra Wilson, a copywriter who joined the Why Not 3 team because I absolutely love the message. I’m not your average copywriter in the way I don’t really like playing by the normal copywriting rules. I’m not afraid to bend (or break) the norms in order to get fresh content.
Creativity, Realism, & Integrity
Creative: My writing is based on three simple concepts: creativity, realism, and integrity. Cookie-cutter copywriting may look fine at first glance, but over time readers will get bored with the same-old stuff. Think about how many emails, ads, and videos you’re exposed to that seem to follow the same procedure over and over and over. BLAH. You’re bored and so is everyone else.
Realisim: I try to write like I’m talking to my audience. You’re a person and you know when the person writing isn’t being genuine. It’s not cool. While it may work for pushy sales pages, it doesn’t work for much else.
Integrity: Since copywriting is not a regulated profession, integrity seems to fall out of people, grow a pair of wings, and fly far, far away. I like to think my integrity hasn’t grown a pair of wings. Creative, realistic copywriting is kind of a lost art. Writing is truly my passion, so I work tirelessly to make sure my writing actually lives up to the hype. It’s crazy that I get to make money doing something I love.
I’m constantly improving, checking on my conversion rates, and not nickel and diming my clients for every little edit and adjustment.
Millennial to the Rescue!
To be honest, more of my job as a copywriter than I’d like to admit is teaching baby boomers how to relate to millennials. My advice is usually that a 60 year-old shouldn’t be head of marketing for a product meant for teenagers, but hey, what do I know?
Not gonna lie, I spend an ungodly amount of time on social media. Lucky for my clients, I’m usually ahead of viral trends before everyone else – just ask my friends. Someone’s gotta teach people what a meme is, why people watch hours of Vines, and the confusing realm of young-adult linguistics.
Motivated and Multi-disciplinary
(Fancy talk for: I’m super driven and can do lots of things)
When I’m not testing copywriting techniques, I’m teaching yoga or locking myself in the library in hopes to make it through my final year of clinical and experimental psychology. I am a walking, real-life example of every single #studentlife scenario you can think of.
I’m a firm believer in the power of words to change lives and that dogs are the purest form of happiness known to humankind.
Apparently, a lot of people have the name Cassandra Wilson so good luck if you try to reach out to me via Google. If you’d like get in touch with me for copywriting, copyediting, or copy consulting services, please contact me via LinkedIn.
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