How to become the president, launch the Internet, start NASA whilst enjoying your time golfing or oil painting? 4 Time Management Principles of Dwight D. Eisenhower

The President, the General and the Supreme Commander of NATO.

“Don’t say you don’t have enough time. You have exactly the same number of hours per day that were given to Helen Keller, Pasteur, Michaelangelo, Mother Teresa, Leonardo da Vinci, Thomas Jefferson, and Albert Einstein.”

― H. Jackson Brown Jr.

Dwight Eisenhower died at the age of 79 and during his life he has done more that you could imagine.

He was the 34th President of the United States, a five-star general in the United States Army , the Supreme Commander of the Allied Forces in Europe during World War II, Army Chief of Staff, the president of Columbia University, and the first Supreme Commander of NATO.

He managed to launch programs that developed the Interstate Highway System in the United States, launch the Internet, authorize NASA and the Atomic Energy Act – the agreement of the peaceful use of alternative energy sources.

Still, he didn’t forget to enjoy his time golfing and oil painting.

How did he do it? How did he manage to keep being productive for hours, weeks, months, and even decades?

The answer:

He used a time management system. A system which now, unashamedly, is called the Eisenhower Matrix.

What is time management?

It’s not squeezing in as many tasks as possible, for sure.

It’s about simplifying your work and relieving the pressure, so that at the end of the day you take a well-deserved rest and enjoy your time with people you care about.

I know that there are times that I avoid answering the difficult question: “Do I actually have to do this?” to remain busy rather than face the effort to eliminate a task that I am comfortable with. And the research has shown that nowadays it is a common problem. It’s not the best use of our time, though.

The day has enough hours for everything you’d like to do.

It’s just about rearranging and re-imagining your time.


Eisenhower Matrix

As Tim Ferriss says, “Being busy is a form of laziness — lazy thinking and indiscriminate action.”

The Eisenhower Matrix is used by scholars, entrepreneurs, students and, in general, people who want to master their time management, task management and productivity skills.

Want to find out how it works?

Separate your activities between (un)important and (un)urgent ones.

How do you distinguish urgent from insignificant?

Urgent activities need prompt action, and are very often associated with achieving someone else’s goals. They are usually the ones we focus on, because their consequences are immediate.

These could include: responding to emails, phone calls, texts, new stories.

What about important or meaningless actions?

Follow the words of Brett McKay, “Important tasks are things that contribute to our long-term mission, values, and goals.”

Now think about that.

What is your long-term mission?

Is it getting to know a new language? Getting a promotion? Establishing your own company?

Focus on that and prioritize the activities that bring you closer to your goal.


Do, Decide, Delegate, Delete

There are 4 easy steps.

Let’s slice and dice each one of them.

Do the tasks that are urgent and important immediately. Things like writing an article.

Decide to reschedule the tasks that are important, but not urgent. This can include exercising, calling with your family and friends, and researching articles.

Delegate tasks that are urgent, but not important. These are tasks that prevent you from achieving your goals. Do you remember the last moment you were totally immersed in your assignment and your colleague asked you for a favour? Respect your time. And values.

Delete tasks that are neither urgent nor important. Avoid activities like checking social media, watching television or sorting through junk mail.

What is in your boxes?

Need any help with managing that?

Apply the 80/20 rule.


The 80/20 Rule

This method was named after the Italian economist Vilfredo Pareto, who noticed that 80% of income in Italy was gained by 20% of the Italian population.

The outcome is that most of the results come from a small number of causes.

But how should you distinguish 20 percent from 30 or 40 percent?

Well, what if I told you that you don’t have to.

Pareto explains that this is very rough estimation of the percentage. The ratio of 80/20 may be easily converted into a 99/1 rule.

The most crucial thing to understand is the fact that there are certain activities in your life (those 20 percent) that account for the majority of your output and happiness (the 80 percent).

What do I understand by output and happiness?

The output brings you closer to your goals, and helps you accomplish your long-term mission.

In my case it’s writing.

I create content for my company. I write Facebook posts, design maps and brochures, and describe the travelling destinations we go to.

As a hobby I contribute to the content of Why Not 3. I follow the ways of Neil Patel. Where writing an article includes establishing the Core Concept, creating the Ideas, building an Outline, Writing, Editing and, in the end, adding the Bells & Whistles[1]. It’s a great learning process and, with the course of every article, I get to get closer to my long-term mission.

The path of writing an article helps me to master my writing skills and implement this knowledge into the Polish Globetrotters blog, where I share the message of travelling on a student budget.

The activities that I don’t enjoy take much more time and energy from me. The logistic part of the trips are not enjoyable because it takes me ages to arrange the formalities and prepare all documents. Compared to the benefits I get, the inefficiency isn’t worth it.

The 80/20 can be definitely applied to most aspects of your working and business life.

You should focus on happiness and satisfaction. In the end, those are your primary concerns[2].


How to achieve your long-term mission?

Plan your goal

Take your time and think what you want to achieve in the next 5 years. Ask yourself:

– What do you want to accomplish until the end of the year?

– What do you have to finish by Friday evening?


Now write it down in a SMART way.

SMART Goal Setting is very often attributed to Peter Drucker’s[3] Management by Objectives concept.

SMART stands for:

Specific (simple, sensible, significant)

Measurable (meaningful, motivating)

Achievable (agreed, attainable)

Relevant (reasonable, realistic and resourced, results-based)

Time bound (time-based, time limited, time/cost limited, timely, time-sensitive)


Take your time to set your long-term SMART objectives.


In my case those include:

By the end of the year I will have worked as a Zumba instructor.

By the end of the year I will have achieved C1 proficiency in German.

By the end of the year I will have get a 1000 Likes on the Polish Globetrotter Fanpage and 1500 on Why not 3 one.


Now transfer those long-term objectives into short-term ones.

How can you do it? Setting them in a SMART way.

Let’s focus on the language.

By the end of this year I want to master my German skills. What do I have to do to accomplish that? I take baby-steps.

Don’t throw yourself in the deep end. You will get frustrated, demotivated and burned out.

Divide it into quarters.

Let’s begin there.

First Quarter: In the next 3 months I will have understood German songs.

Second Quarter: In the next 6 months I will have read the news in German.

Third Quarter: In the next 9 months I will have been able to lead a normal conversation.

Final Quarter: In the next 12 months I will have been able to lead a business conversation.

How do we achieve the short-terms? By setting tasks.

Task: Listen and translate the albums of Mark Forster and Max Giesinger.

Task: Read one article a day.

Task: Attend the Language Café and move to Germany.

Task: Attend business meetings.

Commit to it. Be resolute. Be professional. Be passionate about it and follow through.

And imagine how the accomplishment of your objectives will look, sound and feel like.



According to the Entrepreneur there are only three ways to spend time: thoughts, conversations and actions. Bear in mind that 20 percent of your thoughts, conversations and activities contribute to 80 percent of your results[4].

Schedule appointments with yourself; create time boxes for high-priority thoughts, conversations, and actions. And keep to these appointments.


Get an early start.

Take the first 10 minutes of your day to plan it.


Set the timing.

Don’t laze around thinking that you are doomed to this project until it’s done.


Don’t drive yourself into crazy perfectionism.

Think instead that you are going to focus and work on this for the next 2 hours.


Have a visibly placed clock before you. This keeps you aware of the passing time.

The time limitation will push you to be more efficient. Even if it means that you would have to go back and improve it later.


Remember your deadlines.

Mark them, so that you know when you need to finish your tasks.


Get to know which method works the best for you.

Do you like working under time pressure? Or do you prefer giving yourself time before the deadline?

For example, my best friend has a tendency to send her applications an hour before the final deadline. She always gets it in.

Find out your way and take advantage of it.


Use Google Calendar.

Let me show you how mine looks like?


My Daily Tasks

Use colors if you like. I do.

Green boxes are the ones connected to my development. Language, writing skills and overall knowledge.

Blue is the color of my company. Then, the tasks are ordered by my manager and my role is to complete the most important task first. When I finish the most crucial ones, I can move on to other things.

Red-ish symbolizes my “me-time”. This is the time I take a rest, have a chat with my colleagues, dance the stress away, play some ukulele and have a conversation with my best friend.


Turn your key tasks into habits.

I acquired a manner of waking up early and starting my day with a batch of German words.

It became my positive daily routine that is the natural and enjoyable part of my day[5].


Leave downtime between your tasks

After ticking of this task box, wait for a second.

Breath, take a look what you’ve done and appreciate it.

Allow yourself for a mini break to recharge and refocus.

That’s the best way to tackle the undertaking that is at either end of the spectrum – either too difficult or too easy. Use short breaks to reward yourself and keep going. It could be some drinks, some food, a conversation, playing with your dog, or a brisk walk.


Take advantage of your waiting time

Draft an article in a subway, train or a bus.

Make calls during your drive to work.

Catch up with news waiting at the boarding gate before the flight.

Read a book on the treadmill.

Listen to German, Spanish or French songs while you bike and practice your language skills.

Watch a TEDx speech whilst brushing your teeth.

Study for your economics exam in a waiting room.

We tend to complain about time we waste at the doctors, during transportation or in governmental institutions. Don’t. Once again, take advantage of it.



Forget about multitasking.

The most recent neuroscience research proves that we are not as awesome at multitasking as we thought we were.

Our brain doesn’t perform the tasks simultaneously. It rather switches the stop/start button between them.

Rather than saving time, it costs us energy[6].

Focus on one key task at a time.


Block out distractions.

Put your phone away, out of your sight and on flight mode. Try not to answer calls or e-mails.

You don’t have to immediately devote your attention to people, unless it’s unquestionably important in your business.

Set a time to respond to them.

Close off your time wasters. Stop checking your Facebook, LinkedIn, Instagram or email. Pin them off from your bookmarks.

If you use them for generating your business, schedule the updates. You don’t have to have your attention continuously dragged by them.


Identify anything that drains your time and energy. These could include technology, workflow, systems or people.

And take them, one by one. Try to fix, change, or address them to get more time[7].


Value your time, and people around you will do the same.

Learn to say “no”.

You don’t have to take part in every project, help your colleague in every second task or go to clubs every Thursday.

At one point you need to reject some of the offers and decline the opportunities.

Focus on the commitments you know you will find time for and you truly care about.


Create a system.

Store your document in one place. Name and mark them.

Use an organizer. Manage your projects, to-do lists, information and other miscellaneous items.

Unsubscribe from the email lists you don’t care about.

Batch related tasks together. First write your 3 essays, and then make 2 videos. Don’t juggle different tasks. Allow your mind to focus on the current zone instead.


Let the time management apps help you out.

Use an egg Timer to count down the time[8].

Set your goals, check your productivity reports and weekly summary emails, and block the sites to maximise your productivity with RescueTime.

Track your time management with the help of Toggl or Yast.

Consider Hootsuite or Buffer to manage your social media accounts.

Save engaging articles with Feedly, Pocket, or Evernote and read them later on.

Store your passwords on LastPass, where you can secure and keep tabs of all your confidential information.

Work with templates for all assignments created in the same way. Use them for your presentations, spreadsheets, emails or articles.

The system will manage your time and boost your productivity[9].


Remember that enjoyment is the goal. Work could be play.

“People who end up as ‘first’ don’t actually set out to be first. They set out to do something they love.”

Condoleezza Rice, former U.S. Secretary of State


Don’t get caught by your agenda so much that you forget to truly enjoy what you do.

Spend more time appreciating what you’re working on.

This could sound like a pipe dream. I used to think that work is about earning money. And that’s it. You go to your job, you do what you have to do, you earn money and then, afterhours you might enjoy your time on spending it.

At this point I’ve performed various jobs. I used to pick fruits, I worked in the kitchen, as a waitress, as a hostess of Sushi Burritos… Once, during my travels, completely broke, I even found a cleaning position offer, which saved my travelling budget.

The goal used to be simple: To earn money. That’s it.

Well, not exactly.

When I moved to a new city I struggled finding a job. In one restaurant I was kicked out after an hour, because I messed up an order.

My goal changed. People changed me. Their stories, their passion, and their outlooks.

I joined Venture Café – the place where every Thursday a bunch of cool people meet: entrepreneurs, students, investors, start-ups… That’s the spot where I had some of the most engaging conversations in my life.

My closest people are the greatest inspiration to me. Talks with my boyfriend, best friend or my parents keep me going and make me strive for more.

Right now I work at a company that organizes student-budget trips.

What do I do there?

I travel, write, talk with partners. I totally follow my passion and every day brings more excitement.

Once again, find out what you enjoy the most, start doing it, master and enjoy it.

Also take time to rest.

Find your getaway.

Implement the Silent Day into your calendar.

Take breaks during your weekend, and enjoy your time with your loved ones.

Stay present in the moment. Don’t think about your concerns at work or your tasks for tomorrow. Enjoy, right here right now.

Action and inaction should both play key roles in our lives. Discovering time in your life for silence and non-motion reduces anxiety and shows you that there is no need to constantly rush. It also makes it easier to find your work pleasurable[10].



Time management is about simplifying your work and relieving your pressure, so that at the end of the day you’re able to take a well-deserved rest and enjoy your time with people you care about.

Follow the Eisenhower Matrix to do things that contribute to your mission, decide when to spend time on important but not urgent activities, delegate the ones that prevent you from achieving your goal and delete the time-wasters.

Plan your goals and schedule tasks that are aligned towards it, focus on them and remember to enjoy your well-managed time and the outcomes.


Do you have other time management hacks?

Let me know!


Thank you,

Weronika Naklicka,

Premium Blogger of Why not 3



[1] Neil Patel. Neil Patel. n.d.

[2] Yaro Starak. Entrepreneurs Journey. n.d.

[3] Drucker, Peter. Mind Tools. n.d.

[4] Entrepreneur. n.d.

[5] Jordan Bates. Refine the Mind. 2012.

[6] Nancy K. Napier. Psychology Today. 2014.

[7] Frances Booth. Forbes. n.d.

[8] Leon Ho. Lifehack. 2017.

[9] Larry Kim. Inc. 2015.

[10] Dr.Rajan Pandey. „The Book of Life: A Journey of Self-Discovery.” Notion Press, 2016.

Unemployed? Maybe these SHOCKINGLY EASY 10 tips to FREEDOM can help before you become a billionaire…

Lately, I’ve been getting several requests to answer questions related to how to get out of unemployment.

One of the questions was this one:


What 10 things would you advise to find a job? 


Considering the subject I want to get really practical in this article. If you can’t be successful in finding a job with these tips, then there is a high probability you’re not cut out to start a business. Unless you found a job and then decided having a job is not for you.


Here goes in detail what I would advise doing with Prices & Time:


  1. Make a 1 page CV with a program like Word or something similar (cost 0$) (aprox. 1 hour-9 hour work)
  2. Make a one-pager website where you show off your copywriting, graphic design & website design skills. If you don’t have any you can check out Udemy, YouTube or even my 30-day challenge. (cost 10$ if you do everything on your own on a free online website -up to 100$ if you use a WordPress Template ) (aprox. 10 hour- 30 hour work)
  3. Make a video. Borrow a camera from a friend, or take someone’s smartphone, and make a simple 90-second video explaining who you are and what the best qualities you have. Make sure you set up your lights nicely, and the audio is good. (cost 0$) (aprox. 3 hour-6 hour work)
  4. If audio is not good, put your headphones of your phone next to you. Record your voice on the phone. (cost 0$)
  5. Edit the video on a free software like windows movie maker or iMovie. (cost 0$) (aprox. 1 hour-9 hour work)
  6. Upload everything. (cost 0$) (aprox. 1 hour-2 hour work)
  7. Go on Social media: Linkedin/ Twitter / … (cost 0$)
  8. Contact all people that are recruiters or HR. At least 50–100 a day. (cost 0$) (aprox. 7 hour-9 hour work)
  9. After one week follow up all of those people. (cost 0$) (aprox. 7 hour-9 hour work)
  10. Rinse and repeat. (cost 0$)

Once you have some income coming in just follow 1 advice that my mentor gave me a long time ago:

“Have multiple plates spinning, when one is not as interesting just focus on getting another one up in the air.”


Another answer I wrote not long ago that is relatable for the teenagers that are reading this:


4 cool things to do as a teenager that can give you up to 20k Income…

  1. eBay: Flip stuff on eBay. You buy something from a second-hand shop, or thrift shop and flip it on eBay. You’d be surprised how much you can make. There are people like GaryVEE who did entire episodes about that.
  2. AMAZON: Same story as above.
  3. Affiliate marketing: As a teenager, you can LEARN so much! You have so much time -> Get around successful people and offer them to fill their workshops, sell their book, … In return, some of them might offer to mentor you for free. If you don’t know how to fill up their workshop -> It’s easy just go on the street in that area, and spot the right kind of person and approach them and ask them if they want to join. Check your cities regulation on whether you need a permit for that, but some don’t need that.
  4. Door To Door Selling: There are charity companies, scouts, … All these kinds of organizations that need sellers. It’s the best way to learn to deal with rejection, and it’ll be one of the most valuable skills going into your life.

After all, is said and done, make sure to check out ONLINE as much as possible. Our society is shifting to that landscape, and you want to be on the forefront of everything, and be an expert practitioner. There aren’t many people that have built an amazing following with their own bare hands, and companies love that kind of stuff.


Let’s also cover the book’s aspect questions like these. Usually, some people might say to go read a book to find a solution. However, knowing how hard this period can be I can tell you a book is not the solution. I covered that answer in a previous question as well.

Quick disclaimer before we jump into that section:

Even though this could be a perfect moment to promote a ton of books I want to warn you to treat unemployment seriously. When I was studying labor law it was easy to see that the chances of finding a job lowered if it wasn’t done right after graduating or leaving the previous employer. I’ve seen many people close to me, not treat this phase with the alertness that it deserves thinking the government would take care of them while they look for a job.

Unfortunately, there are limits to that kind of kindness, so do whatever it takes to get the right job. However, you should have the tools right now to have your pick of jobs so that you don’t end up in a job that you hate.


Will books make you rich? hmm…

No, action will.

Read 10 pages , go apply it…

Read 10 pages, go apply it…

Read 10 pages , go apply it…

Read 10 pages, go apply it…

Read 10 pages , go apply it…

Read 10 pages, go apply it…

Example, you’re reading a book on how to sell. Go and sell a pen on the street, read 10 pages, go back to selling. Read 10 pages & go back to selling.

After finishing the book you’ll get the principles inside of them.

Hope that helps,



If you’re not on the 30-day work-life balance challenge yet, make sure to jump on it before it closes. I explain more of these tips in there and show you how I apply it into my daily life :

Click here to secure a spot (it’s online, don’t worry)…



How to start as a teenager if you want to become an entrepreneur.

The other day I received a question on Quora (if you’re not following me on Quora yet, then…):

What are some ways for a 10-year-old to start a business?


At first, I didn’t know if I was going to answer this. After a while I realized that all my entrepreneurial endeavors were dismissed by my parents when I was a kid, so why do the same here.

Let’s go over it one by one:


  • Get a job in sales. Why sales? Because if you don’t have sales you don’t have a business. If this is the core of your business, then it might be worth it to become world-class at it.
  • Read books about sales: Influence (R. Cialdini), Guerilla Marketing, … All good books, and they all come down to the same but all in their own style. Make sure that you read those books and then go and apply it in your job. You’ll be safer experimenting in your job. Once you’re an entrepreneur your livelihood will depend on your sales performance, not much room for mistakes.
  • Find video courses by the top sales people in the industry you want to play in, and start absorbing their content. In 3–5 years you’ll be able to master most concepts. (So it’s good that you’re starting young). I used to work for several startups as a sales coach a long time ago, word got out quickly and some even flew me out to record me and sell courses around it. If you look around the internet I’m pretty sure you’ll still find them. Principle wise there isn’t much that has changed, although nowadays I use less “tactics” and rather let my experience and authenticity come through. But, even back then honesty was the biggest way of how I hit records in the sales company I worked for.
  • Which brings me to the last point. Make sure everything is ethical, stay away from sleazy. Authenticity is cliché for a reason. Not many can master a natural approach to sales, and would rather go for the easy way out and start lying. Over a long period of time this will amount to nothing, so don’t do it. If you become a sleazy salesperson you’re going to have a bad time in life (maybe you’ll make money but you won’t find happiness. You’ll be chasing illusive profit.)

Work-Life balance:

  • Make sure you can deal with large amounts of stress. Build it up over time. Do what you fear every day until you get used to it. It’s like that quote that goes all over the internet: “Do one thing every day that scares you.” – by Eleanor Roosevelt
  • Start putting yourself in positions of uncertainty and learn to deal with it, and get out of them. Stuff is only going to get harder when you go out into the real world with no support from mommy and daddy.
  • Even the best perish, so don’t be arrogant enough to think that you are better than the rest. Even if you are it doesn’t guarantee anything. -> Learn humility from the start.
  • If you have that humility, learn when you should rest. Athletes become great because they take breaks before they jump back into the ring. Giving their body enough time to recover to get to the next level. Somehow when looking at the media this gets lost in translation, ending up in all of us believing that these athletes don’t sleep, don’t party and don’t rest. They are also humans, and they also need rest.


  • Go into any leadership position where you have to slave away for your team mates. Not the other way around. This is called the leader-servant model, which is what the military uses and it’s quite effective to learn how a leader can make people feel safe around him.
  • Start reading books about leadership, start learning that it takes more than wanting to be a leader (usually you’re not fit to be a leader if you want it). There is a good book by Donovan Campbell “Leaders code”, which I read half a decade ago. This really made the click for me.
  • Learn how to delegate, and best to make your mistakes now. Once you have a business there will be almost no room for arrogant mistakes. You can still have failures, but if those failures come from a lack of morals then you will not fair in the long game of business. This is why haters can only hate, and don’t make it over the long-term in business. They give up and end up getting a job to torment others.
  • The latter doesn’t mean that you won’t end up in a job. You might if things happen that you can’t control. BUT, the difference is that you have a certain vision of how the world will be. Which brings us to the last point.


  • Creating ideas are easy. But, there was a time where this seemed like an almost impossible task. What I did was I got a ton of jobs (at one point I had 7–8 jobs), this gave me the opportunity to be in a lot of industries at the same time. Which meant that I saw different problems pop-up, to which different solutions could be offered.
  • Even when things go bad, if you have that experience from the point above you will always create the mindset of finding solutions. And over time, even if you end up not having a business, you might team up with someone and become the creative brain with the vision that fixes a BIG problem.


  • You’re only as good as the 5 people around you. The most important lesson I’ve learned. If you want to become an entrepreneur this is the 100% way to go after it. If you have enough entrepreneur friends it won’t be hard for you to make that jump.

There is more, however, if you take this path it’ll lead you to the right people that can guide you towards entrepreneurship.

Hope that helps,



If you’re not on the 30-day work-life balance challenge yet, make sure to jump on it before it closes. I explain more of these tips in there and show you how I apply it into my daily life :

Click here to secure a spot (it’s online, don’t worry)…

The importance of languages in my personal development

Recently someone asked me the following question:

What are some habits you’ve picked up while living abroad that have changed your life for the better?


The first things that popped up in my mind are the obvious things like learning about new cultures, sometimes crazy food (like scorpions), and in general, learning to push your comfort zone.

But then I thought of something that is so obvious, yet nobody brings it up.




Everyone wants to know a ton of languages, but only a few of us are true polyglots. Partially, because learning a language takes a lot of time, and it’s very hard to master the accent so that people don’t think you’re a foreigner.


1st time I realized the importance of languages: Asia

Currently, I speak 7 languages. In Belgium, it’s quite common to know at least 3–4 as we have 3 official languages: Dutch, French, and German.

When I first started traveling outside of Europe to places like Asia I realized the importance of languages.


First, I thought technology would bridge that gap, but if you’ve ever been to a Chinese metro you’ll realize that that isn’t going to work out well for you. I remember a scenario where we tried to buy a metro ticket and we were typing words into Google translate, but because of the thick glass between us, she couldn’t understand what the application was saying.


2nd time: Germany

Then the second time I had that realization was when I was invited to speak at a conference in Germany. Foolishly I decided to take a train to the venue from the airport as it seemed to be the fastest connection. I was in for a treat, as I had never been warned about the German train system (my recommendation is to use a company called Flixbus or a taxi – much more reliable).


From what I hear this issue with the train I had is quite common in Germany. My train had stopped moving in some remote city. At first, I thought it was a long break, but then it got clear the train had no intention of leaving this station. When I was asking in English what had happened nobody could understand me. Till that point, I somehow assumed that everyone in Europe spoke perfect English, not sure why. Eventually, thanks to some nice people and my combination of English and Dutch into some kind of weird version of German I made it to the conference.


3rd time: Scaling my Business

Then the third time I had that realization was when we were scaling my company to include another country and I remember Germany popped up in the discussions. However, none of the members of the team had been there and from what I had remembered when speaking at conferences there and visiting a couple of major cities I realized that Germans were more of a traditional market and more open in business discussions when it was in German (especially when it’s a new and growing company).


Last part was partially why I started learning German 2 years ago.

In short, the older I get the more I realize that speaking multiple languages, preferably without too much of an accent is good for me and my business.



Hope that helps,



If you haven’t signed up yet to my 30-day work-life balance Challenge, make sure to get in before it closes. You can sign up here:


No idea what this challenge is about?

Then check out my TEDx speech here:

Procrastination and how the 2 minute rule is CRAP for Master Procrastinators

Procrastination and how the 2 minute rule is CRAP for Master Procrastinators!

In this article I’ll share my Top 5 reasons why the 2 minute rule doesn’t work for procrastination. In there I’ll share some tips on how you can actually solve your procrastination.

Look it’s not easy, but…

Have you ever struggled to get off your chair to go to the gym?

Maybe you’re frustrated because you’re postponing that one Blog post or paper?

Read on because these tips might actually help you get off your chair FAST!

First, the main reason why the 2 minute rule is CRAP for Master Procrastinators.

If I’m not going to do it now, I’m not going to do it in 2 minutes, or 20 minutes or even 2 days. I’ll only start doing it once the deadline is so tight that I have to do it.

So, what’s your solution then to this procrastination drug that is taking over my world?

Reason 1 why the 2 minute rule is CRAP for Master Procrastinators. Know What to focus on:


Realize that it has nothing to do with techniques or principles. The reason you procrastinate is because you don’t like how the task makes you feel.

Now that you know that, you’ll have to find solutions to that problem. Instead of always trying to fix your ‘procrastination disease’.

Reason 2 why the 2 minute rule is CRAP for Master Procrastinators. Know your code or why:


Look the reality is that there is this new hype around self-awareness. But there doesn’t have to be, because it’s quite simple. Take the time to actually reflect what motivates you, and write it down on a paper. Do this exercise every day for 30 days, and you’ll start seeing a connection.

Knowing what your code or why is can bring you closer to the reason that you’re procrastinating.  Keep your life simple by having a compass that guides you.

Don’t walk around frustrated with the world. Figure out what bothers you, and you’ll be able to tackle procrastination in a more practical way.

Reason 3 why the 2 minute rule is CRAP for Master Procrastinators. It’s not fun:


Having rules doesn’t work for Master procrastinators. But, finding a fun game in a boring task can work for Master procrastinators. Gamify your life, make everything into a game and you’ll find to be quite happy. At least you’ll be less frustrated, and more keen to actually finish the task before deadline.

Reason 4 why the 2 minute rule is CRAP for Master Procrastinators. It doesn’t work every time:


If the 2 minute rule would be the golden elixir to fix procrastination everyone would be doing it. But, yet people that are successful don’t. What they do is they find their passions, and do that for the rest of their lives. So then we already know what the golden elixir is. Finding your passion, and actually doing that!

You shouldn’t be looking into techniques and principles to keep you from procrastinating. You should be looking into why you even procrastinate from the start.

Are you in the right industry?

Are you happy with the people around you?

Are you fulfilled?

These questions sound super vague, but at least you’re asking the right questions. Instead of asking yourself why the 2 minute rule doesn’t work every time.

Reason 5 why the 2 minute rule is CRAP for Master Procrastinators. There is no research backing this rule up:


The 2 minute rule is just some guy or girl that thought of something that helped them. They then share that with their friends, and so on, and so on… Because we’re all desperate to fix our procrastination (me too), but that’s not the way. Go for the things that actually have backed up research. Things like nootropics, HEG machine, neurofeedback, and so on…


Do you want to find out more about these tips & tricks?


Then make sure to subscribe to our FREE 30-day Work-Life Balance Challenge. In here I go deeper on those nootropics, biohacking gear, and biohacks in general.

101 Ways to Stop Procrastination and Enhance Productivity

101 Ways to Stop Procrastination and Enhance Productivity

by Cassandra Wilson 

Procrastination. We’ve all done it. We start watching an episode of Friends on Netflix and keep clicking the luminous “next” button. We think to ourselves, “No worries, each episode is only 30 minutes!”

Then it’s 3 am and we remember we have a meeting at 8:00 am the next day. So we make a promise to our sleep-deprived selves that we’ll never procrastinate again! Until tomorrow. Like the old Spanish Proverb says, “Tomorrow is often the busiest day of the week.” 

Procrastination is a vicious cycle that seems harmless. You + Procrastination + no focus = you’re stressed to the max and can’t get any work done.

Once we start with procrastination, it’s hard to stop. Even worse, sometimes we give ourselves a kick in the butt and actually sit down to do our work…and then we can’t even focus! Yikes. Don’t be fooled, chronic procrastination can stick with you and suck out your productivity that amounts into several years of your life.


But it’s never too late to start kicking bad habits, like procrastination, to the curb.

Here’s the good news! I’ve compiled a super-powered list of 101 Ways to Stop Procrastination and Enhance Focus. In no time you’ll have the tools you need to stop procrastination.



Get ready for self-experimented practical tips to save you from procrastination and sharpen your focus.

If you’ve ever felt that pit in the bottom of your stomach from procrastinating or had to postpone deadlines because you wasted so much time, then join the club. You are exactly how I used to be but it’s never too late to start making changes!

If you read on I’ll teach you how I solved those procrastination issues with these tried and true tips. You can start making the most out of your time and get your work done when you’re supposed to. Just imagine getting your work done on time and not have that nagging feeling in the back of your mind that you’re supposed to be doing something. When you stop procrastinating and learn to focus on the task at hand, you can ultimately be more relaxed and give your stressed-out body a rest.

Enough blabber! Read on for the goodies…




Practical lifestyle hacks for entrepreneurs, students, lawyers, star wars fans, game of throne fans, business people, and everyone in between!


  1. Break it down!


Not breaking into spontaneous dancing, though that’s an excellent way to burn calories. I’m talking about breaking down a large project into small steps. Psychologically speaking, you’re more likely to start your task and finish it all if you write it down and check things off of your list as you complete them. Your brain does a little happy dance when you complete a task which propels you to do the next task. Before you know it, you’ve called your mom, washed your sheets, and made meal prep for next week. And you’re happy because your tasks are done sooner rather than later. Check out this study to really learn the science behind it.


  1. Leave dessert for last…

By that I mean do the hard stuff first. As humans, we get tired and run out of energy at the end of the day and need to recharge. So you need to delegate and do the most important things first that will take up lots of brainpower (or physical power). So make your checklist we talked about in Tip #1, and put the most important things at the top! Leave the easy stuff for later when you don’t have as much energy, it’ll help with your procrastination.


  1. Don’t put too much on your plate!

Don’t let your eyes get bigger than your stomach, metaphorically speaking. Do you really have to write 12 pages, go grocery shopping, go for a walk with your best friend, hit up a late night spin class, call all of your relatives, and try a new DIY craft all in one day? The answer is usually no. It’s okay to leave things for tomorrow, as long as you do what you need to do today.


  1. Nourish your body

Do you ever notice that sometimes you procrastinate just because you feel like crap? Take a closer look at your diet. When you’re hungry, do you reach for a bag of chips or some carrot sticks?

Listen, I love to pig out on ice cream and chips. I know that some person telling you on the internet to eat healthy isn’t going to motivate you.

Keep reading on for some practical tools to get you kick-started on your healthy eating journey. –




  1. Try Mark’s Daily Apple

What is healthy? Mark Sisson does all of the research and puts it in a website for you. Use Mark’s Daily Apple to give you a completely new blueprint for your life to keep you healthy, happy, and energized well into your 70s and onwards! This website includes tons of free resources to get you started, as well a community of people dedicated to living healthy. Check it out here.


  1. Bulletproof your mind & body

The Bulletproof Diet is another popular way to live a healthy lifestyle. It’s similar to the Paleo or Zone diet, but it’s more of a blueprint of what you should do to achieve maximum body and mind power. Work on being the best person you can be, eventually getting to the point where you’re bulletproof. Read more about the Bulletproof blueprint here.


  1. Drink some Bulletproof Coffee while you’re at it

A good introduction to the Bulletproof diet is to start with some Bulletproof coffee. It’s basically high quality coffee blended with grass-fed butter and MCT oil. It claims to supercharge you for up to 6 hours! Check it out here. However, there are some mixed reviews…so ultimately decide for yourself. If you want it to work, you need to specifically use grass fed butter and coffee without toxins. You can buy Bulletproof coffee beans or simply do your research to find some high quality, toxin free coffee beans. I personally have tried Bulletproof coffee without the grass fed butter and it didn’t work, so don’t take any short cuts if you want results! Interesting would be if you tried it out yourself and shared your thoughts.


  1. Exercise your brain…with breathing.

Do you find your mind wandering off during procrastination, thinking about what you’re going to make for dinner instead of the task at hand? Your pre-frontal cortex might need some regular work-outs to keep you focused. Every time you get sidetracked, practice some mindfulness. Realize you got sidetracked, take some deep breaths, and then focus again on the task at hand.


  1. Tell your friends!

Have a big project due soon and scared of procrastination? Call your friend and tell them you’re going to get it done by such-and-such date. When we think that other people are holding us accountable, we’ll be more likely to follow through on a task. Just like how having a walking buddy can prompt you to take walks more often.


  1. Join A Community

The subreddit called The X Effect (r/theXeffect) is a group of around 15,000 people who are all determined to minimize procrastination and be more productive. They have their own habit tracking system called The X Effect that basically consists of making a chart of habits you’d like to work on and putting an “x” in a square beside that habit each time you complete it. You can join the subreddit.


  1. Sleep correctly with Sleepy Time

There’s a correct way to sleep? You bet there is. Ever wake up feeling groggy and completely disoriented? Maybe you woke up in the middle of your sleep cycle. If you wake up between cycles, you’ll generally feel refreshed and recharged even if you didn’t get your full 8 hours of beauty sleep.

Find out when to go to bed or when to wake up with this bedtime calculator.


  1. Make sure your circadian rhythm is in check.

Let’s be real, telling you to turn off your phone and laptop and not check them before bed doesn’t mean much. Sometimes you just gotta check that text or email. So, make sure you have applications on your phone and computer to mimic natural light based on the time of day. Blue light that’s emitted from electronics keeps you awake and can really mess with your circadian rhythm. Try f.lux for your laptop and Twilight for your phone to mimic natural lighting. Apple just released Night shift to make this happen on your iPhone. It will suck out some of your battery power, but it’ll be worth it. Check it out here.



  1. Try a time management technique

The Pomodoro technique is one of my personal favorites to break procrastination. Basically, you work for a little then take a little break. Sounds good to me. I’ll give you some tools to complete the Pomodoro technique later in the post.


  1. Change your lighting

It’s hard to focus when you’re hyper, depressed, or chronically tired. Mood lighting can help you keep relaxed and focused. Try light bulbs with blue light in the afternoon, red/amber light in the evenings, and white light for those times you feel down in the dumps, or if you suffer from SAD (Seasonal Affective Disorder). Light boxes can be pricey, so simply opt for light bulbs and plug them into lamps that you probably already have. You can check out some light bulbs, here at TopBulb. (Why Not 3 does not endorse TopBulb, they simply have a large selection of bulbs to choose from.)


  1. Write it down

You know you have something to do, yet you are going through procrastination once again. So, take a piece of paper and simply write “I am going to get (your task) done in (20/30/60/etc. mins).” Better yet, write “I am going to get (your task) done in (a reasonable time frame), and if I don’t, I cannot watch Netflix for 4 days (or a similar consequence).” You don’t necessarily have to make a checklist and break your task down. Use this hack for when you have to do something and just can’t seem to get started.




  1. Set aside some time each day

Every day, set apart a chunk of time to work on something. A big project, answering emails, cleaning, or something else. You can use trackers like The Habit Sheet or the Passion Planner for this. Do you use the Calendar app in your phone? If not, this could be a perfect time to start using it. It’s free and ready to be used!


  1. Stop messing around

Look, turn off you phone. Close your Facebook, stop watching random YouTube videos. You have to take action for this to work. Remove your distractions and you’ll find yourself procrastinating less. If you’re like me, you know you’ll just turn your phone on again when you want to use it. So turn it off, then go put it somewhere far away from where you’re working.


  1. GO!

You removed your distractions, so just start, don’t go into procrastination. Now! Go. It all boils down to you. No trick or biohack will work if you don’t want to help yourself. Although I imagine you do because you’re reading this post. Sometimes the best way to stop procrastination is to simply just start.


  1. Understand why…

Stop and think about why you’re procrastinating. Is it because you simply don’t want to answer emails, or do you really hate your job? Don’t waste your time doing something you hate. Or maybe you love your job but you’re procrastinating on fulfilling your potential. Either way, understanding the root of the problem can help you come to terms with your procrastination. You’ll need to look within yourself to understand why. Take some time to truly ponder why you don’t want to do the task at hand. You may find it helpful to take a piece of paper and write down what thoughts come into your head whenever you think about your task at hand.


  1. Change your mood

We all just feel like lying around like a slug, and procrastinate on some days. On these days, you might need a little mood revamp. Go for a run, take a power nap, do some yoga, make a healthy snack. Anything to get your mind out the slump of “doing nothing.”



  1. Stop complaining

You are in charge on whether or not you procrastinate. If you have too much work to do, then you better get started. Check out Will Bowen’s speech right here where he explains the complaint free world.


  1. Reach out and ask for help

It’s easy to feel overwhelmed. When that happens, we often procrastinate because we don’t know where to start. If a checklist doesn’t help, try asking someone else to do a task. Ask your partner/friend/roommate to help with various tasks like cleaning the bathroom, running to the store, or proofread your business proposal.


  1. Make a Vision map

What do YOU want? I took a side from a cardboard box and glued pictures and quotes all over it that represented what I wanted out of life. I hung it on my wall and I look at it every time I go through procrastination. What I want from life isn’t going to come from lying in bed and watching TV. However, filling up your procrastination time by visualizing your wealth and your life in the perfect situation can help motivate you to get back to work. I used quotes from my favorite authors such as Warsan Shire and J.R.R Tolkien that have stuck with me over time. You can use quotes that someone special said to you or simply words that have stuck with you. You can find pictures from Google or use Photoshop to create a perfect scene. Personally, I cut the pictures out from old magazines. I glued on all the places I wanted to travel to, experiences I wanted to do, and simply things that made me happy such as a shot of espresso in a rustic French café. When you look at your Vision Map, you can be reminded of what you’re striving for and possibly take some time to re-evaluate your goals.




  1. Understand you’re not perfect

Every task will be daunting if you think you have to be perfect at everything. Remind yourself that you just have to give everything your best shot. You can excel at something without being a perfectionist. Confucius said, “Better a diamond with a flaw than a pebble without.” In other words, realize that if you fail to do something because you’re a perfectionist, then in the end you simply have nothing at all. If you’ve been working really hard on a project and doing last minute edits for hours, then take a deep breath and just send it in. If you keep tweaking you may miss your deadline and you’ll end up with nothing to show for your hard work. It’s a long process to learn to let things go, so please be kind to yourself along the way. Try not to get upset when you can’t simply let things go, it’s a process and it takes time. The most important thing is that you’re actively trying.

Keep in mind that sometimes “The Perfect is the enemy of the Good.” -Voltaire


  1. Get a mantra or an affirmation

Repeat a positive phrase to yourself over and over and over. Eventually, you’ll start to believe it. Some examples are: “I am powerful and capable” or “I will not procrastinate and I will be rewarded.” The Founder of Why Not 3 always says, “Sometimes an idea can become a reality.” That’s exactly how Why Not 3 was born. There is great value in repeating something to yourself until it becomes true based on the fact that your mind is very powerful! The fact that this website exists is proof.


  1. Learn to say no

Sometimes no amounts of checklists, delegating, mantras, and other tips can help you stop procrastination because you’re so overwhelmed with stuff to do. Learn your limits and say NO to people. You don’t have to volunteer at 3 different clubs and join a local sports team. You may not always be able to opt-out or say no to time commitments, so take advantage when you can! With less on your plate, you can focus on what’s important and stop procrastination.


  1. Adopt the Two-Minute Rule

David Allen suggests a brilliant idea that if something takes you less than two minutes, then you do it immediately before your mind can start to wander. For example, will this email reply take less than two minutes? If yes, then start now and get it out of the way.




  1. A little friendly competition

This is a little different than just telling a friend about your plans to get stuff done. Find a friend or peer who is willing to have a little competition with you about who can procrastinate the least. Each of you sends each other your to-do list and messages each other each time you finish a task. See who can finish their list first. Do this every day, a few times a week, or whatever works for you. Nobody likes to lose.


  1. Stop watching TV

Imagine how much you could have gotten done in that 45-minute episode. Yikes, all that time down the drain. Don’t watch TV at all until you’ve done everything you need to do. Or simply throw it away altogether. High performers like Darren Hardy, Anthony Robbins, and many others don’t even have a TV.


  1. Sticky Notes for bad habits

I procrastinate by eating and cooking. So, I reach for a pile of sticky notes and write “DON’T TOUCH UNTIL YOU DO YOUR WORK!” and place them on goodies in my fridge and cupboards. Do this for anything you have trouble keeping your hands off of.




  1. Find your groove!

When are you most productive, and procrastinate the least? Is it in the morning? If you’re most productive in the morning, then don’t spend your morning sipping coffee and mindlessly scrolling through Reddit. Use your most productive time to your advantage and then scroll guilt-free through Reddit later in the day.


  1. Stop multitasking

We humans are exceptionally poor at multitasking, believe it or not. So no, you cannot watch the news and effectively research something at the same time. Even if you’re not consciously aware of it, your brain has a hard time switching from one task to the next. Multitasking is a field that’s been thoroughly researched in psychology and its effects are well documented. This one particular study shows that participants who used their laptop during a lecture to check social networking sites scored lower on memory tasks.


  1. Don’t work so hard…

Burn-out is a real thing. Success is about balance, not working yourself to the grave. You’ll feel tired and prone to procrastination if you’re working yourself silly. Take a break and think about your priorities. If you haven’t signed up to the email list yet, you might want to consider it, because in there we share the Warren Buffet method on how to set goals in the output from the Why Not 3 workshop.



  1. You don’t have to finish everything!

Ever read a book that was so awful you don’t know why you read the entire thing? You don’t have to finish something that isn’t worth your time. If a movie sucks, then stop watching it. If a conversation is fruitless, change the topic. Make the best use of your time. It’s called the IKEA-effect (based on a study with IKEA furniture vs. pre-build furniture), this is where people feel obliged to stick with something that they have invested their time and effort in. Knowing this effect exists, will you be able to make more rational decisions as you go through life? Challenge yourself to cut the cords when necessary.


  1. Make it a game

Sometimes we just have to do tasks that are boring and hold absolutely no value. Like cutting up hundreds of sandwiches for a fundraiser. So I make things like this a game, e.g. “How many sandwiches can I cut in 25 minutes and still keep all my fingers?” It works wonders and is good against procrastination.


  1. Kick negative thinking to the curb

I know, it’s easier said than done to most. But it makes it that much harder to procrastinate. Be nice to yourself. If you’re having a lot of trouble, try some free positive thinking hypnosis sessions. Joseph Clough is great.


  1. Realize what you will lose by procrastinating

Be honest with yourself about the outcomes of your procrastination. Try to get by all of your cognitive dissonance and self-affirmations to realize that procrastination stresses you out, makes you less effective, and hurts your dreams and goals. Will you lose comfort for the next day? What about the possibility of a bonus? Your procrastination could be jeopardizing your sales.


  1. Think about your future…

This is related to Tip #37 with a twist. Yes, you will become stressed and less effective by procrastination. So what does that mean for your future self? You’re dumping loads and loads of unnecessary stress on your future self. Connect with your future self and learn to take care of, well, you! My favorite way to do this is to write a letter to my future self. There is a website called where you can send yourself an email. If it’s a short one, you can use boomerang for Gmail.



  1. Get in character

Sometimes people find they operate better when they’re fulfilling a certain “mode” or identity. Whenever you work out, imagine you’re in your “Health Nut” mode when you go to work, imagine yourself in “CEO” mode. Make up your own modes to fit your lifestyle and attach them to your tasks.


  1. Just don’t do it!

Crazy right? Mark Shead, Founder of Productivity501 recommends that you just shouldn’t do the task that is inspiring procrastination. If there are no big consequences to skipping a task, then move on to something else on your to-do list. This is for people that have too many things on their to-do list. If you only have 3 really important things on your to do list that you can easily accomplish within a day, then you should do them!


  1. Align yourself

When something has no value to us, we don’t want to do it. Why would you want to answer emails from your boss at the law firm you work at when you’d rather be working at SpaceX? Make sure your goals and core values are in line with your present tasks or you’re going to have problems getting motivated.


  1. Kick yourself in the ass

You might be one of those people who just needs some self-discipline. Well, then just get over yourself and do whatever task needs to be done, no matter how painful it is. Self-discipline could very well be the answer for a lot of chronic procrastinators. A good book is the Leader’s Code by Donovan Campbell, in here he talks about the discipline of a leader in the military. It will help you understand discipline and trust from a Marine veteran’s point of view. Semper Fi!


  1. Make your own blacklist

I do this all the time. Take a piece of paper and make your “not-to-do list.” Write down everything you’re not going to do today. Write down things you do when you’re procrastinating. For me, I write “I will not go to the grocery store.” Or “I will not go online shopping.”



  1. Use the Passion Planner

A beautiful planner that helps you organize your passions, goals, and tasks while helping you stay focused and manage your time. The Passion Planner is a concrete planner that you can hold in your hands, for those of you who aren’t into the electronic version of planning.



  1. Believe in yourself

Believe that you can stop procrastinating and focus. You don’t have to be a person that procrastinates all the time. Believe that you can accomplish great things and be productive.


  1. Take power naps

Nap for 5, 10, or 20 minutes during procrastination. It makes you more alert, can reduce headaches related to sleep deprivation, and keep you awake to answer some more emails.


  1. Disconnect during your important tasks

Do not convince yourself that you need to check your email while you’re supposed to be getting ready for a networking meeting. You probably don’t need the internet for a handful of tasks you do during the day. If you don’t know how to disconnect, then you can learn! Learn to disconnect with the silent day we developed here at Why Not 3. Read how in this blog post.


  1. Treat yo’self

You need to be rewarded for all of your hard work. My rewards are almost always a quick healthy snack. But for larger projects I reward myself with a trip to the cinema or a couple glasses of wine. Find what works for you. Maybe it’s a day touring local museums or a potluck with friends.


  1. Overestimate!

“Oh, it will only take about an hour!” We underestimate how long it will take us to do something, so start overestimating the time it will take to counteract this. Be realistic and plan accordingly. It might take you 20 hours to follow up on your new leads, not 5.


  1. Emergencies happen!

Life doesn’t always go as planned. Leave some extra time in your schedule to make space for those unexpected events. You might need to give a friend a ride somewhere or cover for your coworker. Something more serious might even pop up, such as taking a trip home to be with your family. Whatever happens, you don’t want to be heading into an emergency behind on your work. Stay up to date with your schedule so that you’re not completely overwhelmed if an emergency strikes. This way you’re not too stressed out by the emergency and by not getting everything done on your list. You’ll thank yourself later.


  1. Have a (small) cup of Joe

Small to moderate doses of caffeine can energize you and keep you focused. High amounts make you jittery, anxious, and unfocused so be careful. If you don’t drink coffee, you can always get caffeine gum or caffeine pills at your pharmacy or ebay. I’ve tried them and they work pretty well.



  1. Shhh…

Find a quiet place. A lot of people work and focus better with complete silence. This is why if you so much as breathe in the quiet zone of a university library you will get multiple death glares from students. They know that sounds are disruptive and distracting.


  1. Book some mini vacation time.

Throughout your day, set aside time where you don’t have to be productive at all. This makes for guilt free personal time! Just make sure to get back to work afterwards and not get sucked into the matrix :).


  1. Get Up!

Standing up can help you focus and increase your productivity. I’m even working from my standing desk as I write this right now. It’s better for your body (it’s easier to move around and become less sedentary) and I find it helps me complete a task much quicker. If you’d like to look at some standing desks, try Varidesk. They can get quite expensive, so if you’re up for a project then try some DIY versions like these ones from Lifehacker.


  1. Have a quick laugh

If you really can’t focus because you’re down in the dumps, then try a pick me up YouTube video. Just type in something that is funny to you: “funny cat fails” “Donald Trump” “The Office Bloopers” and enjoy a 5-10 minute laugh. You’ll feel better afterwards and hopefully ready to charge into your next task.


  1. Note your triggers

Whenever you get distracted, notice what happened immediately before you got distracted. Was your stomach grumbling? Did your neck tense up? Did you receive some harsh criticism? Soon you’ll know what makes you prone to distraction and then you can realize you’re being triggered and move on. You can use a journal to create a tracker and at the end of the week review it. This will help you become more self-aware about what triggers you.


  1. Don’t fight your thoughts

Thoughts about doing something else, thoughts about how you’re never going to finish the task at hand creep in and you instinctively try to stop these thoughts because you’re supposed to be focused.

Try this: simply allow these thoughts to occupy a space in your mind, keep working on the task at hand, and eventually they will fade away and become replaced by a different thought. You give thoughts more power by trying to restrict them from entering your conscious. It’s like when I tell you not to think about a pink elephant, guess what you’re thinking about?


  1. Get a successful person crush

Find a successful person you look up to and model them. Find out their schedule, how they organize their life, study all about them. Don’t become that person but rather learn from them and try to learn from their mistakes. Maybe they spent 20 years of their life goofing off. Maybe you can reduce that to 15 years of your life by learning their methods.


  1. Capture some enthusiasm

When you wake up in the morning, think about what you’re excited to do today. Not excited about anything? Then create something to do that you will be excited about. If you have no plans, think about all the fun things you could do by yourself after your daily tasks are done. Having this enthusiasm can help beat your procrastination!


  1. Drink a glass of water

If you’re feeling sluggish and have a headache then this can kill your productivity. You could just be dehydrated. Drink a glass or two of water. Better yet, always stay hydrated and drink a glass of water when you wake up in the morning.This is because your body depletes your water resources at night and you should always have enough stored up.



  1. “Whether you think you can, or you think you can’t – you’re right.” – Henry Ford

Take the time to ponder the common saying “You can do whatever you put your mind to.” It’s basically layman’s terms for psychological resilience and self-efficacy. Realize your true potential. The human mind is extremely powerful and if you believe you can do something, then you can. The quote that our Founder uses on everything in Why Not 3 is ‘Sometimes an idea can become a reality.’ It’s on the book, in the first blog post and on many more goodies…


  1. Face your fears

There may come a time where something scares you so you put it off. Don’t do that. You gotta grab the bull by the horns in this case or you’re not going to succeed. Face your fears head on and realize they’re probably not as scary as your mind made them seem.


  1. Re-evaluate

It’s okay to change up your to-do list throughout the day or change your long term goals. People change. Don’t beat yourself up because things changed but instead, make an effort to evaluate your daily goals and your long term goals every now and then. The most successful people that we’ve monitored in Why Not 3, are the ones that reread and rethink their goals every day. Your goals should always be close to you.


  1. Harness the power of self-talk

Don’t think things like “I have to do (this task) and I should have done it yesterday!” Instead, change the way you talk to yourself. Try “I will do (this task) today to the best of my ability!”


  1. The power is at the starting line

Think about it, to get out of bed in the morning, you only need about 10 seconds of willpower to push off your covers and roll out of bed. Focus on starting a task, not finishing it. If you really don’t like waking up, then use all the tricks in the book to get your alarm as far away as possible from you, so that you force yourself to wake up.


  1. Create routines and habits

Stuff you do every day should basically be put on “auto-pilot.” For example, eating healthy and exercising. Engrain into your mind via a habit tracker (some are listed just below) that healthy eating and exercise are something you do every day, without fail. Just like brushing your teeth.


  1. Mix it up

If something is going to take you 5 hours, don’t sit down and try to conquer it all at once. You’ll get bored pretty quickly. Either break it up over a period of a couple days or break it into chunks separated by different tasks within the same day. Either way, you want to make sure you’re not trying to focus on one thing for too long. For some people, it’s also necessary to change up your routine. Your routine may change naturally as different events happen in your life such as moving to a different country, getting a different job, or having kids. However, if you happen to find yourself getting bored then you can go ahead change up your routine. Personally, I change my routine every 4 months. If you like certain parts of your routine and wish not to change them, there is no pressure to do so!

Lova Kremer (Founder of Why Not 3) says every 1-2 months you should be changing up your routine,or else we as a species get bored, based on his personal experimentation.

Variety is the spice of life.



Apps and websites to aid your procrastination journey


  1. Meditate with the Headspace App

If the thought of meditating made your brain scream “NO!” then check out our post, Meditation for those who can’t sit still. You’ve probably heard that meditation and mindfulness is scientifically proven to enhance focus. But have you actually tried meditating yet? Just a couple minutes per day can help.


The Headspace App makes it easy-peasy to learn how to meditate. Try their FREE 10 Day Challenge. Start here.





  1. Strict Workflow


Have you ever heard of the Pomodoro technique? You can read about it here. Basically, you work without any distractions for 25 minutes, then take a 5-minute break (so you can take 5 minutes to grab a snack, scroll through Facebook, or play some Candy Crush and not feel guilty about it.) When your 5 minutes are up…it’s time to get back to work! Strict Workflow is a browser app that lets you blacklist or whitelist certain websites and keep track of the time for you – in a super cute tomato shaped timer!



  1. Written? Kitten!


Possibly the most adorable anti-procrastination website out there. It’s based on the idea if you do something good, you get something good (AKA positive reinforcement). This is helpful if you’re a blogging entrepreneur who writes a lot or if your job requires you to type a lot. Set your milestone of 100 to 1000 words and each time you reach your milestone you get, that’s right, an incredibly cute kitten! Well, not an actual kitten just a picture, but that’s close enough. Start now.



  1. The Habit Sheet


You wake up, you know you need to do work, but you do other things instead. Why do we do this to ourselves, over and over again? Probably because your brain is exhausted from this little menace called decision fatigue. Zap your indecisiveness with a plan called the Habit Sheet, perfect against procrastination. It’s a super simple, free Google doc to plan your entire day (or life). Start with creating an awesome morning routine, then move onto conquering bigger and more badass habits. Get started today, click here.



  1. Stop Procrastination


You spend hours watching Netflix, so why not spend 30 minutes indulging in some hypnosis? Clinical hypnotherapist Andrew Johnson created this self-hypnosis program to help people stop procrastinating. He’s already helped thousands of people break their bad habits and you can benefit too. Users also report it helps them with headaches and relaxation. You can buy the app (for the price of a cheeseburger at McDonald’s) right here. Why Not 3 is not affiliated with Stop Procrastination and we don’t get anything from promoting it. It’s honestly just a cool app!



  1. Habitica – Play Games and Stop Procrastinating


If you love games then you’ll love Habitca (formerly Habit RPG). Create your own character then level up and decorate your character with clothes and weapons as you complete daily habits and tasks. For each habit completed you get coins to spend on rewards for yourself (such as an episode of your favorite show) or rewards for your character. Tend to your character each day to keep them healthy! Start playing and building habits here.


  1. Writeroom & Darkroom

  (click on the title for link)

For Mac & Windows, this program takes up the entire screen so you’re not tempted to open your web browser, play solitaire, or get distracted by anything else that pops up on your screen. Unlike Microsoft Word, Writeroom (for Mac) and Darkroom (for Windows) is completely uncluttered and gives you a full-screen writing experience. You can also customize Writeroom to add background pictures and keyboard sounds, in case just staring at words gets too boring.Either way, you’ll be less tempted to click on Facebook. Writeroom is $13.99 from the App Store and Darkroom is free. Why Not 3 is not affiliated with either one, but hopefully they’ll aid you on your procrastination journey.




  1. Lumosity


It’s a workout for your brain. Consistent practice over time can help some people increase their attention span and stay sharp. Just be careful not to procrastinate by playing all the fun Lumosity games. Don’t expect a miracle — some studies suggest there’s no effect from Lumosity games. But don’t knock it ‘til you try it!



  1. Heartmath

  (click on the title for link)

Are you a biohacker? Have you ever wanted to start biohacking? Either way, you’ll love this next gadget. Being calm helps you focus. Heartmath helps you to calm yourself quickly through breathing, even faster than meditation. The team at Heartmath went through years of rigorous research to bring you gadgets to reduce stress. Heartmath uses the heart-brain-body connection to lead you to better health, less stress, and consequently better performance. Products range from $129 and up. Why Not 3 is not affiliated with Hearthmath but we believe it truly works and hope it helps you. Send an email and let us know if it does!




  1. Omvana

   (click on the title for link)

An app to help you meditate, focus, relax, and sleep. It’s free to sign up initially! Omvana is an amazing collection of meditation tracks, relaxing beats, music, poetry, and more. You can customize your Omvana app with the tracks that suit you best. For example, if you need more help with focus than with relaxation, then you can customize your collection of tracks to help you focus. One of the most attractive things about this app is the flexibility for busy people. If you’re constantly stressed for time, then you’ll be happy to know Omvana lets you choose between tracks that last from 3 minutes to 1 hour. Plus, if meditation seems weird or too New Age for you, Omvana just might make it easier. Download it on your iPhone or Android and pick a track. You might find out the elusive “meditation” everyone is talking about isn’t so hard after all. The downside is while it’s free to sign up, you do have to upgrade to Omvana+ to access most of the tracks that are available.



  1. The Why Not 3 Email List


Have you subscribed to the Why Not 3 email list? If you’ve haven’t you might want to consider it because the Founder of Why Not 3 personally sends out these emails that are loaded with productivity hacks, special offers, and other resources to help you. From biohacking tips to inspiring quotes, you won’t want to miss what’s in the emails. You can sign up now, right here!



  1. Time Doctor

   (click on the title for link)

Take advantage of the software that sends you a popup every time you visit a webpage that is unrelated to the task you’re doing. It also tracks your time and helps you manage it. Time Doctor is meant for people who manage other people and want to see how time is being spent.This is a paid software with a free demo.You can try it yourself or invite your team to try it with you. Why Not 3 is not affiliated with Time Doctor, we just think it could be helpful for some of you.




   (click on the title for link)

A website that gives you music to “dramatically improve focus, relaxation, & sleep.” I tried it out myself and found I did sleep much sounder, which is a key to a morning of good work. Your first few sessions are free, but then you have to pay to continue listening. It’s very straightforward, simply go onto the website and pick out some music. Sweet dreams! Why Not 3 isn’t affiliated with and we don’t get any sort of compensation from endorsing it.




  1. Learn the importance of contracts


StickK takes writing down your goals to a whole new level by implementing a “Commitment” Contract. This is a contract that you make with yourself. You tell yourself what you’d like to achieve (e.g. a new operational website within 3 months) and then write it down in the Commitment Contract. This website helps you eliminate the gap between having your goals and actually achieving them.



Books to inspire you to kick procrastination to the curb


Don’t procrastinate on reading these books. Even if you just read one, I think you’ll find it very beneficial. You can easily find these books by a quick Google Search. Get the most benefit by actually reading the books, not simply looking at a synopsis or online review.



  1. The 4-Hour Work Week by Tim Ferriss

Sometimes you just need inspiration for what’s possible without procrastination. Sometimes you need a glimpse of what kind of opportunities are out there for you.



  1. The Miracle Morning by Hal Elrod

This is for those of you who procrastinate in the mornings. This book shows you what is really possible if you utilize your time wisely.



  1. The Power of Habit by Charles Duhigg

Your procrastination can become a habit. Learn why habits exist and how to change them.



  1. 7 Habits of Highly Effective People by Stephen Covey

This book has been popular for a while, and for good reason. Get some serious insight into personal change and learn from the best.



  1. Staying Focused in a Hyper World by John Gray

Can’t focus? This book outlines some natural solutions for ADHD.



  1. Skinny On Time Management: How to Maximize Your 24 Hour Gift by Jim Randel

We all have the same 24 hours in a day. This book is a super easy read and shows you how to find the time to reach your goals.



  1. The Willpower Instinct by Kelly McGonigal

This is another gem that is easy to read. Dive into the new science behind self-control and how to harness it to improve your overall life and become more productive.



  1. A Complaint Free World by Will Bowen

Learn how to make permanent and positive changes to your life in only 21 days with just this book and a bracelet.



  1. Getting things done: The Art of Stress-Free Productivity by David Allen

This is another quick read that can add some value to your own journey towards productivity. The book includes many ideas mentioned in this post but he weaves them together in a perfect little information morsel for you.


Inspiration & understanding for when procrastination takes over your life


The majority of these tricks and inspirational guides come in the form of videos. Watch these YouTube videos and TED Talks. There are some seriously underrated videos out there that have information within them to transform your life. Act on what you learn from the information and you will see results within your own life.

 (click on the titles for links)


  1. How do you stay focused & productive in a hyper world?

Dr. John Gray answers it all in his YouTube video.



  1. A 15 Minute Mindhack to Boost Your Brain Power & Emotional State


Note that this video itself is 35 minutes, BUT you can use this hack time and time again to bring focus back to your life. It’s well worth the time investment.



  1. Try a Silent Day

When you’re stressed, everything is so much harder. Try unplugging, relaxing, and becoming stress-free with Why Not 3’s silent day. It’s super easy and actually brings results. Read more here.



  1. Biohack Your Brain

Remember the Bulletproof Diet from earlier in the post? While Bulletproof coffee may be up for debate, the willpower of the man behind it, Dave Asprey, isn’t. Watch how he hacked his effectiveness.


  1. The Psychology of Self Motivation

The TED talk for when you need to understand why before you can start to change.



  1. The Art of Stress-Free Productivity

It’s not a myth. Some people actually live relatively stress free.



  1. How to Stop Screwing Yourself Over

Mel Robbins gives it to you straight and tells you what you probably need to hear.



  1. Forget Big Change; Start With a Tiny Habit

For you, that habit is to stop procrastinating. One step at a time and suddenly your life is transformed.



  1. Just Do It

This 18-minute speech by Art Williams is extremely relatable and will leave you wondering why you don’t simply “do it.”



  1. If you want to achieve your goals, don’t focus on them.

With a little humor from Reggie Rivers, you can start to develop a new way of looking at your goals that can ultimately help you stay motivated and focus.



  1. How to Focus with Tony Robbins

Tony Robbins helps you pinpoint what focus actually is and actually harness that focus.



So there you have it. 101 Ways to Stop Procrastinating and Enhance Focus. These tips will help you whether you’re an entrepreneur, a stay at home parent, a student, or anyone who struggles with time management. Remember to see results, you have to ACT! Yes, that means actually applying some of the strategies in this blog post.

Don’t be discouraged if the fight against procrastination seems too hard – remember that it takes around 21 days to start to solidify a habit. In no time, focusing will seem easier than ever before. You just have to go get started, now! What are you waiting for?

Did you find these tips interesting? You probably have a friend who could use these tips just as much as you! Share the link with them and stop procrastinating together.

If you’re interested in more ways to improve your work-life balance and become more productive then you can find secret tips and tricks that the Founder of Why Not 3 used himself in the official Why Not 3 book. Click here!


6 tips to make your Passion into a Profession

This week’s question was so good, that I thought it could benefit You. Don’t focus on what it is about, rather focus on the how and why that I answer.


****Original version Question****


Hi Lova! 

Nice to see all the success you’re booking with your new book and company, congratulations!

I remember when we used to talk about diets and health before and I have a question for you, I need help!

I’ve been a vegan for 8 months now and I love every aspect of it. I believe it’s the best choice you can make for your health, the future of our planet and in a way you don’t contribute to animal-cruelty. It has so many benefits: it might help you lose weight, 

I feel more connected to the earth and to my core values, I have a new passion, it helps to prevent and sometimes even reduce some of the major diseases. Still it is something a lot of people do not want to think about due to the fact that they will be confronted with their own diet and lifestyle choices, they will really have to come out of their comfort zone. How do you “sell” the idea of eating plantbased or living a vegan lifestyle to those who really aren’t up for change, or those who simply do not want to think about it. I know, inside of veganism, there are 3 major groups of people: people who do it for the ethical reasons (against animal-cruelty), those who want the health benefits and those who want to safe the earth. 

If you talk one to one, you can more easily find out what drives that person and change your approach to that specific thing what they are interested in and will benefit from. But what if you’re speaking for an audience of people? 


(I’ve seen documentaries and speeches, there are many approaches (Gary Yourovsky ‘the best speech you’ll ever hear = rather harsh at some points), James Aspey who has a more loving and respectful approach, 101 reasons to go vegan is a pretty normal and basic introduction to veganism. But what would be your approach?) 







Hey Stephanie,


I’m so glad you emailed me that question. The topic of diets has been my passion since I was in High school. I have tried a lot of them (yes, even vegetarian, but I didn’t last long). However, diets only became a science and a passion to me when I started the Bulletproof Diet. It’s then that I also started doing blood analysis’s every month so that I could see what impact these “passionate” diets had on my body. Instead of believing what so-called experts would tell the impacts would be on my body. I did tests so that I could prevent the Placebo-effect from happening, because if it works for Tim Ferris it doesn’t mean it can work for me.


I’m not a Vegan, however, if I distil your question, what I think you’re asking is not about Veganism but rather, how to “sell the idea” of living a vegan lifestyle. Considering this is your passion, this goes exactly in line with what we teach at the workshops “From Passion to Profession.


The answer is too long for this email, but one that can benefit everyone of you that is passionate about something and reading this, because it shows the step-by-step on how to make YOU, as a person (and as a brand, because that’s what you become when you stand for something), more Trusted, Knowledgeable, and Appreciated.


The most crucial steps to remember in making your passion more appreciated are:


1) What is your goal? What do you want to achieve by this passion or idea?


As I’m writing this, I have just finished up a huge project that took all of my time. A project, to me, is a phase where you are exercising the skills you have, and the vision you created before you started that project.

As an example, we can take creating a movie. In order to make a movie you have to plan a movie script and a storyboard, then you go and execute.

Same goes for business or promoting a passionate idea you might have. You see, business is not an ugly word, it’s just a synonym for organized work that can promote that idea, and because some of the top minds have perfected that system, it looks so daunting to us. It’s not, believe me, the steps are logical because you have to follow what the market says. Which leads to #2


2) Bring your passionate idea to life by treating it like a business exercise ( ONE KEY FAN philosophy – by Timothy Marc)


Have you ever been to a business workshop or had a coffee chat where you were planning to do a business with some friends? Like open a bar, a book shop or a pizza place that actually makes good pizzas?


What were the steps you were taking in the conversation? Those steps are usually logical steps that market to YOUR needs, because you are the ONE KEY FAN. In other words, when you’re creating your passion into a profession you need to really dig deep into what problem it is that you’re solving with your passion and find your ONE KEY FAN that wants the same solution. The one key fan in this example is you, and your friends you were having a laugh with.

Do not shape your idea to the masses, cater to the ONE person that is perfect for that passion. The ONE person, that will actually take action when you explain your knowledge to them. Considering we have almost 7 billion people on the planet, there is big chance that there would be others like your One Key Fan.


Example: Why Not 3 is branded specifically to Overachievers & Entrepreneurs, wherever you go on the site you see blog posts, videos and beliefs posted that reflect me and what I envisioned for this community.


“We serve those who serve others.”

“We believe in inspiring freedom in you, so that you can live your passion and become the best you can be.”


Do these beliefs make you feel excluded when you read them?

If you are not passionate about something, if you don’t feel like you’re entrepreneurial (maybe because you’re not in that headspace yet), you will probably look at the site and think this is useless and click it away (to go find a tv show like Game of Thrones). You don’t resonate with it, because you’re not in the right mindset, yet.

The last “yet” is the beauty of entrepreneurship, which brings us to #3.


3) Not everyone will buy into your passion or idea, YET.


A couple of years ago I was working as a sales coach in a startup in Belgium and Bulgaria. One of the first lessons I gave the people I trained, is how to recognize a clear “No” from a “Maybe”.


In order to do that you need to recognize the 3 types of buyers:


a) Some people are NOT interested period, those are the people you will not convince (maybe right now). What you do with them is simply leave your contact details, and leave with grace.




Never insult someone. You never know when your paths might cross in the future. Constructive feedback can be said, in order for them to improve in the future. However, not everyone is open

You never know when your paths might cross in the future. Constructive feedback can be said, in order for them to improve in the future. However, not everyone is open for constructive feedback. In other words, sometimes you’re better off by just leaving with grace.


b) Some people will buy into your passionate idea without hesitation. I once had a guy wait for me on the street for 10 minutes, while I was closing someone else at the door. He did that, Just so that I could sign him up as well for a monthly payment.

Does that happen often? Hell no, from the 207 closes I did in that three month period, that was the ONLY person that did that. However, it’s those successes that inspire you and gives you motivation to keep going. That person was my ONE KEY FAN, I just needed to discover him.


c) These are the difficult ones, the “Maybe” person. This is where you’re sales skills will be tested, because what we do when we convince someone of something is we SELL. In other words, Sales is not “ugly” or “hard”. Sales in its true essence is an exchange of value. Whether it’s time, effort or money. You exchange value, because you believe it is worth something. In other words, if you want to convince someone of something you need to speak the SALES language, which brings us to #4.


4) How can I learn the Sales Language & techniques to make my idea a reality?


You have the first component which is passion, the second one is knowledge. As you go through your sales pitch, you will start getting what we call “objections”. In essence, you hold the clients attention with your passion, you sell them based on your knowledge. Which means you don’t start selling until your first objection comes up.

Then based on your experience in the industry, amount of people you have talked to and books/research you have read. You will be able to answer every single one of those objections with a logical statement that is BACKED UP by evidence.

This last part is what a lot of passionate trainers tend to forget. They mention research without actually ever having read the research and knowing if there is some variable that made the validity of the research not valid.

Usually, this understanding is what shows the difference between a certified trainer and a non-certified trainer. (There are more that I will get to in the next point.)


Before we move on to the next point however, I want to close this with something the philosopher Karl Popper once said: “In order to really prove a theory, you have to assume it’s wrong and start collecting evidence to disprove it. Only IF you have tried your best and you couldn’t find anything, ONLY then will you have a proven theory, NOT a Hypothesis.”


Which brings us to #5


5) Know your industry, research and clients


Many people don’t realize why this has to be treated seriously. It’s not to give you authority, although it does that too. The reason why is because when you are convincing someone of something you’re impacting his or her life for better or worse.

An example I can give you from my life, is that I have seen trainers go into a room, because they learned a “cool trick” to make a crowd emotional by talking about a story where someone dies at the end dying and saying things like “Imagine if you would die today”.

They did this trick for their ego, not because the crowd needed it and what ended up happening is a girl with suicidal thoughts running out of the room and only later did the trainer discover why she had done so. Believe me, this is not a fun conversation to have after you screwed up someone.


REALIZE that taking on a leadership position is NOT to feed your ego! It’s there to SERVE people, which is not glamorous at all. It’s hard and grueling, but you do it because you believe that nobody else will serve the people as you will. You do this because there is a love for humanity that you want to show by helping. And The way you serve is by Your experience and knowledge so that others don’t fall in the same traps that you or others have experienced.


I’m giving you this example so that you can understand that knowing your area of expertise is important. If you are deciding to go and speak in front of people, you need to know most (if not every) failure and success that happened in your area of expertise. The way you do that is to read research that has Trust and Validity. That way you can prevent something ugly from happening in the future.

It’s only when you feel comfortable enough, and you have accepted the consequences that your words can bring that you can decide morally to take the step and impact people with your experience. You will never have perfect knowledge, so don’t let it cripple you. But arm yourself with as much ammunition as possible, before you actually start impacting others.


Which brings us to #6


6) Authority Switches

Ok so you have done all the steps before, and you know Why, How and What you’re doing with your passion. Now we go into what is called branding yourself and your passion (or maybe by this point already profession). Let’s have a look together at how branding works:


Example 1:

A woman on the street comes up to you and starts talking about vegan lifestyle and how amazing it has been for her and that she sees a new world right in front of her eyes.


What are you thinking?


You might think she is a bit crazy or you might just walk further.


Example 2:


What if the same woman stops you on the street with a cameraman and a sound guy, and she says she would like to talk with someone about a vegan lifestyle for one of the most respected tv shows on the planet. You end up in discussion and you find out that the woman you’re talking to is a regular speaker at TED and she has reached over 1 million views on every speech she has done.


What are you thinking now?


This is the power of social proof. It shows to people that other people resonate with what you say. As the experiment of Asch on conformity in groups shows, we as humans tend to conform to what the people around us believe is good. Even if, it’s obviously wrong or not what we believe.


Step 6 is only for people that really take their topic or passion seriously.

In Why Not 3, I took the time to go and speak in over 6 countries on the topic of optimal productivity and work-life balance.


Because I had a friend that ended up in the hospital, because of the ridiculousness that our 21st century society is promoting. Which is work, work, work and no sleep.

It might work over the short-term, but believe me, over the long run it’ll be more expensive.

I was also a victim of this myth and I have kept all of my doctor bills. I can show them to you, it wasn’t cheap to get me back to a balanced lifestyle.


Anyways, this promotion resulted in me getting over thirteen people giving me 5-10 min video testimonials of them saying how strong the message was and how much it had impacted their lives for the better. This investment in going to these conferences also gave proof that I spoke in front of audiences of over 150+ people. This then snowballs into other people giving me opportunities to speak at their events, and so on, and so on, …


In other words, if you want to treat it seriously and impact crowds of people, you need to start with collecting those first video testimonials, which you can then leverage to impact even more people.

Considering the FULL HD camera you have in your pocket (your phone), it’s not that hard to get a really good quality testimonial. The first testimonials can even be from family and friends that have changed something, because of what you have taught them.




This leader-servant model of being a trainer is NOT for everyone. Maybe you have different priorities in your life, in that case you don’t need to brand yourself. In your social circles (with your friends) you are already “branded” as being someone that can be trusted.

In that case, branding is not necessary anymore, knowledge will be enough.


REAL knowledge, and that takes time.


It’s the reason a Phd student writes for sometimes more than 2 years on one specific topic. REAL knowledge takes time and effort on your part, and it’s the reason why some trainers are at the top of their game and others will be eventually exposed for what they actually are.


I’m playing the long-game in Why Not 3, I want to Impact and inspire. I have my other business to make money. Which means it’s taking longer to make Why Not 3 profitable, but that is a risk I’m willing to take, because for now I haven’t seen anyone (not even TED speakers) out there that have said anything that closely resembles to what I am presenting here at Why Not 3.

Do you know Why?

Because the things I learned from my mentors, are being used by them to have multi-million dollar businesses and they will not take the time to make a community like this happen. That’s why.




Lova Kremer


Founder of Why Not 3? Work-Life Balance for Entrepreneurs


3 tips on how to become a REAL public speaker that can inspire others

These are my 3 tips on how to become an AUTHENTIC public speaker that can serve those who inspire others. The inspiration came from a question that was asked on my email list. This is the email that I send to my email list the next week:


In today’s email I’ll be talking about a question Alfred asked me.:

“Hey man! How´s it going? I was just wondering if your still going to Vegas for the meetup? I´m going, and I see you´re doing your fair share of speaking engagements. I´d like to ask you a few questions about how to get started on that if you don´t mind. Peace and love, muchacho! “

-Alfred in Norway

Thanks Alfred for letting me answer in this week’s email.

I highly suggest that you, yes you, not Alfred, read this entire email if you’re interested in becoming a public speaker. It has some very important information on how to actually start inspiring people and not screwing them up, which I’ve seen many bad speakers do (and I also worked with TEDx, and I can tell you that even those speakers are not immune to the message in this email).

The knowledge that I’m giving you here comes from all the Train the Trainers- conferences that I’ve been at, organized myself and trained at.

Anyways, back to the questions:


– I was just wondering if you’re still going to Vegas for the meetup?
Yes, I’ll be in Vegas! If you are there, you can join the meetup as well.

Some of you emailed and asked me if this was a formal Why not 3- event.
It’s not, it’s just a casual meetup for drinks if you’re in town. I’m there because I’ll be joining the Freedom Business Awards. However, I’m very open to answering all of your questions over some drinks.

The official Why Not 3- events will be launching this summer, so keep an eye out for those.


– I´d like to ask you a few questions about how to get started on that (public speaking) if you don´t mind.

I definitely don’t mind! I heard some of you don’t reply, because you think I don’t answer back.

I didn’t start Why Not 3 just for the sake of starting a business.
I have enough businesses that are already running very well.

Why Not 3 is here to help YOU.

So please take the time and reply to my email if you feel like you have a question because it can help us evolve the content and make me think deeper about the experience and research I have done over the past decade.

Now to the important stuff, which is the public speaking and how to start doing it professionally. First, I need to emphasize that I can talk for hours about this, which means that if I see you in Vegas we can discuss it more in depth, however here are three things to get you started:

lova kremer speaking conference

1) Know your public speaking topic really, really well.
The best public speakers are those that have dedicated time and effort to their subject.
I had several bosses throughout my career who had to convince me to become a trainer and teach other people what I knew. I always said no, because I believed in my core that I had to know my subject like the best before I had the nerve to share what I knew in front of audiences.
The way I was eventually convinced is that I had gotten so far ahead of everyone, that people needed someone to help them become better. The other public speakers were giving bad advice, without them even knowing. Just because they lacked the experience and the pattern recognition that goes along with it. After many discussions with one of the managers, I finally gave in and started public speaking, funnily enough still thinking that I was not good enough.

However, this meant that I had even more pressure to do proper research before talking about a subject. Also very important is that the manager had convinced me to train people, so that those people didn’t have to go through the same mistakes that I did.

Which is what I’m doing now in Why Not 3 with you.  Which means I only talk about sh*t I know and I only give examples that I have used in my life before.

This advice is especially important, when you’re doing public speaking gigs about sensitive subjects. You need to know them like the best and from YOUR experience, not someone else’s (unless their story explains it better for people, like in the last email with Victor Frankl). Which takes us to #2.


2) There is no shortcut for public speaking

To become the best there is no shortcut. When you’re talking in front of an audience they will smell, see, feel and hear if you have the experience or NOT

I always told people I trained that the only difference between me and you is the amount of experiences I pushed myself to have. Instead of going to sell on eBay and maybe get 1 or 2 sales every day, I would go on the streets and sell door to door (and sell on eBay as well).

Why? Because I wanted to learn by mastering the worst possible thing I could do. This then gave me exposure to thousands of people and closing over 207 sales in 2-3 months, smashing the Belgian record for the company I was working for at the time (that was representing multinationals). Which brings us to #3.


3) Find a TOPIC that impacts you and others

If you want to be a professional public speaker and you want to get paid for it you need to find a topic that people will pay for. The way you do that is to look into the market and see whether you would have competitors and how much these people charge. The goal is to find a topic that either brings people more happiness or a topic that can save them money by coming to your event and hearing you speak ( for instance by reigniting their passion for a specific job that can then make them more productive, or giving some easy tools to implement that can start saving or making more money).

Once you have combined these three things go out to your local events and start small (PATIENCE IS KEY!). If your message is strong you will start to create demand and once you have demand just limit the amount of seats at your event and price to what you think the market will pay for it. Once you are validated as a public speaker after a couple of public speaking gigs, don’t be afraid to just go big right away.

Who knows if you implement these steps and you are patient enough then one-day public speaking will become your job. Oh, and don’t forget to record your videos in high quality. I use my other team at Lightning Video Editors for that, but you can do it yourself by renting a professional conference camcorder (SONY FS5 / FS7) for 100 USD/day.


And this is a big one, when you joined Why not 3 you might have seen that WE inspire those who can inspire OTHERS to become the BEST they can be.

we serve those why not 3

I have a very short fuse for the people that spread false knowledge or people that don’t do their research properly.

Some of you on this email list have attended a train the trainers-conference where I have trained you to become a public speaker. What I have told them and what I will tell you is the following:

Never forget that you are there in a leadership capacity, which means your words have more power than you think. Don’t waste people’s time or money.

The reason I say this is because I lost a LOT of time and money in the beginning of my career listening to these so-called experts, only to realize years later how stuck these people were themselves.

In short: Never forget and be careful. If you have a gift to inspire those that inspire others, then it’s your duty to go and serve them. Help them get to the next step, so that you can make an impact on someones world, by making them a happier and more fulfilled person.

Founder of Why not 3




P.S.: If you’re interested in more of these stories then you can pre-order your own copy of the
Official Why Not 3? Work. Life. Balance -Book here:

This is where I share personal stories that only a select few people know and I also give more not-so-obvious tools that I have experimented with and tested on myself. Tools that can help you balance your life, so that you can become more balanced, more productive, and happier.